Blogging Need And Help

Pay Per Click and Cost Per Click advertising is the same thing. The basic concept is that you will pay to have your blog or website advertised on the search engines via a keyword search. So let’s say that you run a web site that has to do with weight loss. You aren’t getting the traffic that you want so you decide to invest in a PPC or CPC advertising campaign. You go to the AdWords website and you set up your account. Then you start to choose the keywords that are applicable to your website.

These could be “weight loss,” “weight loss strategies” and “weight loss programs.” Weight loss is a highly competitive niche so you are going to pay a lot per keyword. When you use this service you will have to pay a specified amount of money each time your advertisement is clicked on the ads page of the search engine.